They are shifting these people to their Smart Glasses (rumors say it’s in response to Meta’s new Ray-Ban Display glasses). The problem is Apple doesn’t have enough people skilled in this area to pursue both the headset and the glasses at the same time with reasonable timelines to release. So they’ve decided to focus on the glasses to move up their (previously) expected 2028 timeline (I think I’m remembering these dates correctly from previous leaks).
While I agree that Apple is floundering on the AI/LLM front, it’s not like the people working on the headset would be able to jump over to the Siri/LLM team and speed up that process. Sure, some could help, but probably not enough to be materially useful, especially when the glasses are Tim Cook’s stated end-goal. On that note, I’m worried he won’t leave/step-down before they finally ship those and that sucks because Apple needs someone else at the helm.
> They are shifting these people to their Smart Glasses (rumors say it’s in response to Meta’s new Ray-Ban Display glasses)
Another bullshit product that will go nowhere, the nth attempt of such "display glasses" (remember Google Glass? Even Instagram had a go at this).
Apple should focus, not follow competitors in crapshots.
@sillyfluke says it perfectly elsewhere in this thread:
"Apple engaging in "me-tooing" speculative investor trends then chickening out when the hype bubble bursts is getting tiresome, almost conjuring into evidence it's being run by a visionless CEO".
Yes this post-Jobs era smells just like the Scully + Amelio era, just with a stronger start. iOS was a massive tee-up for Cook and he's done everything possible to leverage it. Now it's time for a new visionary to step in. Unfortunately I can't think of an example in the history of companies where the visionary founder was followed by a visionary. The more likely outcome is the company stagnates forever.
I'm biased because I develop Vision Pro apps but, it's wild to see how the rumors build upon rumors and then people just talk about them like they're facts.
Last year's rumor was that the platform was abandoned. And then WWDC happened and there was a ton of software investment in the platform. New content announced like the NBA live-streaming immersive etc.
Apple themselves never announced a Vision Pro "air" — that was also a rumor. And at the time that rumor surfaced, the claim was that the Pro had been halted so they could focus on the Air.
Now the rumor is that the Air has been halted, but we're supposedly going to see an updated Pro with an m5 chip, etc...
Until a few months ago, I was still working in (a branch of) the VR/XR space. The entire industry held its breath for the Vision Pro's entire life and when it failed the industry collapsed. All our competitors went out of business and then we couldn't find a single buyer anywhere.
I think that all US based startups working on VR haptic controllers have failed. One or two are still technically extant, but the game is well and truly over. And nothing of value was lost /j
I could imagine the one described in speculative fiction that works by directly affecting the neurons in the brain to simulate a sensory organ input could be acceptable with a non invasive, comfortable interface, but it's essentially like magic for foreseeable future, i.e. off the top of my head, Three Body Problem with aliens making countdown appear in people's vision or The Expanse with aliens making pretty much anything appear in people's vision and hearing. Creating content for such a beast and transferring the data from source to destination are also big practical issues.
Apple engaging in "me-tooing" speculative investor trends then chickening out when the hype bubble bursts is getting tiresome, almost conjuring into evidence it's being run by a visionless CEO.
It can still turnaround it's mediocre position on the post-metaverse hype bubble that is AI. I'm concerned that they'll show the same analysis paralysis and lack of vision to follow through once the AI bubble bursts as well. But if they somehow managed to turn it around on both fronts that would be epic obviously.
This is disappointing, but not surprising. I think it’s clear the potential that devices like these have… they stand to be as much a step forward in computing as touchscreen and handheld devices.
If the Vision Pro was able to natively run Mac apps I think people’s attitude towards it would be a lot different.
At the moment, it’s a glorified iPad you can wear on your face.
Honestly I was shocked that it didn't debut with the ability to "sync with any Macbook/Studio/etc" and all the currently running applications would show up as separate floating windows within ostensible spatial computing environment - each of which could be moved around / resized / manipulated at will.
That way you get all the computing power of your main work machine, and enjoy the freedom of 3d computing. I know a lot of people dismiss spatial computing as a gimmick, but as somebody who does a huge amount of work walking around my house while writing on my whiteboards, I really enjoy being able to work in a non-static way.
Instead as I understand it, it just creates a single resizable floating monitor pane that is just a crappy mirror of what's displayed on your Macbook - not nearly as cool.
Also the front-facing virtual avatar display might be the biggest "who the hell wants this" added expense on a device that's already 7 times the price of the Quest.
Given the general context, this feels of little consequence frankly. Who cares whether some OS of a prototype device has been shoved into iOS and MacOS when the design hasn't been battle tested with millions of users using killer apps to begin with, like say iOS or iPadOS?
Are we sure? The only "source" is one single Bloomberg writer who has a track record of getting it wrong who wants to come up with something new for his Sunday newsletters.
Hardly the only source: "An essential report from The Information claimed that Apple had suspended development of the Vision Pro 2".
"Meanwhile, by October, supply-chain leaks suggested Apple was winding down production of the original Vision Pro, citing weak demand and excess component stockpiles".
>one single Bloomberg writer who has a track record of getting it wrong
Mark Gurman has a good track record on Apple developments, and is one of the most respected in the Apple rumors game
Yes, I too can write the same blog post year after year about "the next iPhone" and "the next Macs" too. I bet next year there will be an M6 iPad and a Macbook Pro, so where's my Bloomberg paycheck? Dude parrots the same crap YoY and people fall for it, every time.
And they do need to maintain focus.
Apple can’t even get a local LLM to back Siri and control our phones reliably. They have way bigger opportunities than a headset.
While I agree that Apple is floundering on the AI/LLM front, it’s not like the people working on the headset would be able to jump over to the Siri/LLM team and speed up that process. Sure, some could help, but probably not enough to be materially useful, especially when the glasses are Tim Cook’s stated end-goal. On that note, I’m worried he won’t leave/step-down before they finally ship those and that sucks because Apple needs someone else at the helm.
Another bullshit product that will go nowhere, the nth attempt of such "display glasses" (remember Google Glass? Even Instagram had a go at this).
Apple should focus, not follow competitors in crapshots.
@sillyfluke says it perfectly elsewhere in this thread: "Apple engaging in "me-tooing" speculative investor trends then chickening out when the hype bubble bursts is getting tiresome, almost conjuring into evidence it's being run by a visionless CEO".
Last year's rumor was that the platform was abandoned. And then WWDC happened and there was a ton of software investment in the platform. New content announced like the NBA live-streaming immersive etc.
Apple themselves never announced a Vision Pro "air" — that was also a rumor. And at the time that rumor surfaced, the claim was that the Pro had been halted so they could focus on the Air.
Now the rumor is that the Air has been halted, but we're supposedly going to see an updated Pro with an m5 chip, etc...
I think that all US based startups working on VR haptic controllers have failed. One or two are still technically extant, but the game is well and truly over. And nothing of value was lost /j
Except as a niche product in certain fields, which is what it always ends up staying.
It’s like they decided that after Titan they will ship no matter what. Wrong lesson.
It can still turnaround it's mediocre position on the post-metaverse hype bubble that is AI. I'm concerned that they'll show the same analysis paralysis and lack of vision to follow through once the AI bubble bursts as well. But if they somehow managed to turn it around on both fronts that would be epic obviously.
If the Vision Pro was able to natively run Mac apps I think people’s attitude towards it would be a lot different.
At the moment, it’s a glorified iPad you can wear on your face.
But imagine if it wasn’t.
That way you get all the computing power of your main work machine, and enjoy the freedom of 3d computing. I know a lot of people dismiss spatial computing as a gimmick, but as somebody who does a huge amount of work walking around my house while writing on my whiteboards, I really enjoy being able to work in a non-static way.
Instead as I understand it, it just creates a single resizable floating monitor pane that is just a crappy mirror of what's displayed on your Macbook - not nearly as cool.
Also the front-facing virtual avatar display might be the biggest "who the hell wants this" added expense on a device that's already 7 times the price of the Quest.
"Meanwhile, by October, supply-chain leaks suggested Apple was winding down production of the original Vision Pro, citing weak demand and excess component stockpiles".
>one single Bloomberg writer who has a track record of getting it wrong
Mark Gurman has a good track record on Apple developments, and is one of the most respected in the Apple rumors game
Yes, I too can write the same blog post year after year about "the next iPhone" and "the next Macs" too. I bet next year there will be an M6 iPad and a Macbook Pro, so where's my Bloomberg paycheck? Dude parrots the same crap YoY and people fall for it, every time.