The effects are not in the values of the team, this is a misconception. The idea is to outthink the values inherent in communication. The dark matter of language and images.
Maladaptive cultural evolution is never understood at the design/implementation stage. In fact, most of communication technology could in fact be maladaptive. Boyd/Richerson, the emeritus scholars of CE have made that assertion in 1978, 1985, 1999 and 2005 with increasing examples and evidence.
Anyone assuming social media is progress rather than regressive should be reading Deacon’s The Symbolic Species esp the first chapter. Any use of language as communication or conflates them simply ensures social media is maladaptive. Words do not communicate, people do, with breath eyes voice pauses blinks. These are social, not text and images and discontinuous videos.
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