Notably, his later speeches used lots of NLP-esque persuasion techniques.
Prominent examples include the almost hypnotic stress patterns, the frequent reduplication, and deliberate garbling of sentences to ensure the key point always comes right at the end.
Donald Trump (ab)uses some very similar methods - read a Trump speech from when he was in his prime and compare it with a Jobs speech, and it can be surprisingly hard to tell the two apart.
There’s some of this in https://book.stevejobsarchive.com/
There are also his videos and speeches, for example when explaining the magic behind computers, and the way he simplifies everything in a delightful way.
Prominent examples include the almost hypnotic stress patterns, the frequent reduplication, and deliberate garbling of sentences to ensure the key point always comes right at the end.
Donald Trump (ab)uses some very similar methods - read a Trump speech from when he was in his prime and compare it with a Jobs speech, and it can be surprisingly hard to tell the two apart.