>THE FERRARI LUCE APP
A new way to connect your car
So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
Why is every EV these days an amorphous blob? Even Ferraris are being homogenised. Can't believe Ive designed this. Interior is okay, but not special; the exterior though... It looks like any other of the thousands of blob EVs in the market. It's actually so bad
Specs are insane but why does it look like a budget sedan with a cool paint job?
This sounds kind of fun. It’s curious they weren’t allowed to drive though..
> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
> It creates an entirely new torque language controlled by the driver
Oh wow, sounds like some corporation BS if I ever read some. My EV works by pressing the gas pedal and the torque is right there - not sure what revolutionary new invention is required?
Driving manual/stick is considered "manly" and a lot of sports car enthusiasts would never drive an automatic. So I presume this multilevel "torque language" bullshit is basically a way to retrofit stick shift into an EV that has no mechanical need for it.
I will say, Teslas usually have too much torque because I feel very nauseous in them as a passenger. Having more fine grained control over the torque profile might be nice
I think energy efficiency matters more with EVs, because it determines how frequently you have to charge on road trips, and more aerodynamic designs look a bit uglier.
Ferrari makes hypercars, they know a thing or two about making aerodynamics look good. It's a primary concern of all their designs and yet all their other designs look a lot better than this.
I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a customer that doesn't exist.
Just make the same cars with an EV drivetrain, that's what the person who loves your brand but is in the market for an EV wants.
Legacy car manufacturers have done just that (forcing an EV into an ICE chassis). The results generally suck and the pure EV manufacturers like Tesla and BYD have kicked their ass in the market.
Exactly! Many Ferraris of the past have gotten single digit MPG, no one cares. All of a sudden they have to make a Chinese looking EV because of "efficiency"? Give me a break.
Chasing "driver engagement" during regular driving at/below speed limit on regular public roads strikes me as a bit pointless. You're just trying to add friction to the process because there happened to be friction in the past.
And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.
I would love Lotus to make another road legal go-kart and slap an electric engine in it.
I've done Stockholm - Oslo on a single charge in early winter, which is almost exactly that distance, so I'd say it does! Even kept me nice and toasty along the way!
The actual number of the EPA range is imaginary, yes. But it's useful for comparisons.
But if we're talking about comparisons between two vehicles, the vehicle with a 122kWh battery and a 280 EPA range will go less far and is much less efficient than the vehicle with a 84kWh batter and a 300 EPA range.
Unsurprising, for a Ferrari. I suspect it's designed for performance and not efficiency. Atrocious mileage is par for the course in this segment (see the Veyron)
They’ve historically had eye watering regular maintenance bills, even outside of them generally having a reputation for being temperamental. Maybe Ferrari will continue pioneering in their own way and make an unreliable and expensive to own EV
The Tesla Model S Plaid has similar horsepower (1020 vs 1035), more torque (1050 lb ft vs 730), faster 0-60 (2.1 vs 2.4s), higher top speed (200 vs 193 mph), more range (358 vs 280 mi).
For roughly 17% of the price.
And it looks the same.
What an abomination!
(You can probably find similar Chinese EVs that also outperform similarly.)
Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.
Original title called out the connection to Jony Ive, in case you’re curious why this is on HN.
Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].
> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.
Someone inside Ferrari had the terrible idea of greenlighting this and even more terrible lack of courage to not cancel this mistake because it was the baby turd of Jony Ive and Marc Newson.
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
It reminds me of a rant that my friend sometimes goes on with regards to really low quality items, particularly about music...
someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.
There were plenty of points along the way where the disaster could have been averted.
"(for now)" is important, Jaguar used to have luxury-performance status by the neck - and they used their affordance of failed product luxury too excessively. Now, they're in a hole they cannot escape.
The iPhone 5C of Ferraris – and I am sure it'll have the same fate.
It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.
I didn’t realize it was an Ive creation. The asthetics make more sense now. It just doesn’t really make sense as a Ferrari. Ferrari makes super cars and this is kind a a run of the mill ev under the hood.
The interior is very nice. The rest of Ferrari can hopefully borrow from this.
People are mad it looks a bit normalish as long as cars go. People are incensed it looks “Asian”. Yeah, someone literally wrote just that!
For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.
Horrible. I don't care if it was designed by Armani in his deathbed or Jony Ive himself. It's just horrible. The flat sides, not even reminiscence of the testarossa glorious days. Worse than the tesla truck and that's in the lowest levels of design.
Be careful not to take the Jaguar road for there is no coming back.
My first impression when the Leaf image loaded was that you were being overdramatic. The Ferrari website created the impression of a similar but fundamentally more elegant car (not elegant, just more elegant).
Then the Ferrari image loaded. Wow.
It really is a game of spot the difference. A difficult game.
edit: I don't want to reduce hypercars purely to their "Wow!" factor, but a huge huge part of their value is definitely the feeling they evoke when you see one out of the corner of your eye and your head snaps around. This Leaf/Luce side-profile similarity is completely antithetical to that "Wow!" factor.
I do think the Luce looks a little bit better in that comparison, but I think that is also at least partially due to the photographer being way better. The black parts at the bottom of the Ferrari like like a shadow in that photo, whereas on the nissan it looks like black plastic. But I'm pretty sure that's a trick of the light more than anything.
It looks like a car by someone who used to design consumer electronics and spent only a cursory amount of time understanding automotive history, design, aesthetics, etc.
"In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive."
It doesn't matter if it's ugly, it doesn't matter that the cyber truck is ugly, it doesn't matter if either are good cars.
I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said.
People share ai slop cat pictures on Facebook.
There's HN commenters, there's the subset of HN commenters smugly criticizing all the very obvious flaws of things like this... And then there's just the entire rest of the world which simply does not give a shit.
I have this observation with the influx of soulless SUVs on the road.
Every car group you see are always screaming out for manual, rear drive sports cars at an affordable price, but the majority of consumers just want a cube of car that has wheels and can go places.
And they buy a new cube every year or two to keep up with the Joneses.
Everyone then complains that the automakers aren't making what they want... But the blame isn't with the manufacturers, the blame rests with consumers and how mindlessly apathetic they are to... basically everything.
Fun fact: The original company was founded in 1930 in Turin as "Società anonima Carrozzeria Pinin Farina". "Pinin" means the youngest son of the family, and Farina is the family name.
Imagine having Flavio Manzoni as Chief Design Officer but deciding that for the most revolutionary car you'll ever need to make you want someone that never designed a car
I'm not a car guy so please forgive me if this is a dumb question but with electrics do high performance cars even matter any more? Like Tesla had its ludicrous mode years ago, I suppose you'd need decent suspension but if they can churn out that then what do places like Ferrari offer now? apart from the brand I suppose.
> Sound waves are captured from electro-mechanical vibration in the axles that are equalised, amplified and delivered alongside visual feedback to inform the driver
I can’t decide if that’s dumber than generating a fake sound or not. Kinda think it is, just because it’s more things to break and needing fixing. Also “a cricket crawled in there so now my half a million dollar Ferrari sounds like a cricket” would be a funny possibility I think.
"Sir" Jony Ive? Sure fine, recognized by the crown and all that. It looks like a Kia. Don't get me wrong, I like Kia's. If Ive was a lollipop he'd lick himself. When you get to a point that you can no longer do seminal & groundbreaking work, and you continue to cling to what you used to be, just stop; even if only in respect to the good stuff you've done already.
lol. Emotional Rescue was when I stopped listening, but I hope that Keith and Mick live forever, even as statistical outliers. I love folks that win the life lottery. It's a hope for all of us.
Yikes. If you showed me this car and asked me to guess the brand I'd probably say Renault. Which isn't meant to be shade on Renault, and I don't exactly hate the design and might even take a look at it if I was in the market given the expectations I have around the price point of a new Renault.
This is absolutely not a car that screams "Ferrari" though.
Given the level of hate here (I use that word advisedly), this should do fine in the target market. Most of us aren’t in that market - I doubt Maranello are quaking that a bunch of nerds are sickened to their very core by this car’s existence.
Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.
Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.
Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.
Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.
Ferrari juice their sales by making access to good cars contingent on buying bad cars first. Nerds are the only people who could like this, Ferrari owners hate it — it’s a complete departure from Ferrari’s design. The car itself is good spec wise but looks matter a lot more. Remember the cybertruck? People said the same, “you might think it’s ugly but it’s going to sell like crazy amongst Tesla fans” and instead it has been a flop. The reaction to this car is a lot worse amongst Ferrari owners.
Worse in my opinion since the look is simply Tesla (whether one likes that or not), no one would have blinked an eyelid if Tesla released this car whereas Ferrari doing so comes off incoherent.
Did they even ask their customer base before approving the design? I don't care about Ferrari, but people who do care about Ferrari will not like this.
I thought the interior looked pretty nice - lots of retro physical switches, etc. The exterior doesn't look like a normal Ferrari but maybe that's on purpose. A "normal" Ferrari buyer would probably buy a normal Ferrari. Maybe this is more for someone who would have bought a Model S or X in the past but has a lot more money to shell out.
Yeah, if this was coming from say Honda at a sub $100k price I'd think something like "eh, not for me but it's neat Honda is willing to do something kinda fun and odd."
But starting at $600k for that?
It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.
But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
The doors are dumb as hell. So I guess the front and back people have to take turns, because only one can squeeze through that gap?
Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."
And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?
Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.
I guess Ferrari always preferred form-over-function to some extent. It was never the utilitarian's car but now you can't even get in a four door car at the same time. I'm really at a loss.
I honestly thought it was some sort of hideous joke. Growing up as a kid having been obsessed with supercars this to me looks like someone let Elon mash up a Model Y and a classic '96 355 using Grok. Looks pretty disgusting as someone who has followed car brands for decades.
Seems more like an accessory Ferrari for those that already own a gas-powered one. Looks like it may attract those that value a different design direction - not hardcore sports, more a leisurely weekend vehicle - that is still a Ferrari.
Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
All people want is an electric Audi allroad. Instead, we get an e-tron.
All people want is an electric V90 wagon. Instead we get a polestar.
All people want is an electric Jeep Wrangler. Instead we get "Recon EV".
The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.
... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.
I’m a big fan of the interior & Ive design (and am not always a fan if his). The exterior is pretty cool from the front and back … but from the side and at angles it just doesn’t register as Ferrari at ALL. Seems to scream for a longer wheelbase but that’s not the whole issue. It just looks very mid-market from those angles.
I don't love it either, but that's the whole point I think. Try to pull off an icon, rather than make existing designs works. Cybertruck did it, same with Jaguar.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
> p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character"
I was generally with you until those lines.
Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.
There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.
Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.
To derisively state "they suck and nobody should listen to them" is unreasonable.
Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.
It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
I feel like most Ferrari drivers are buying them as collector's items to be preserved rather than something to be driven.
EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
The Cayenna has never been a bad looking vehicle.
Like other German SUVs from that time it elevated an established design language into SUV form. If anyting it was criticized as lazy and unimaginative.
The real beef was Porsche enthusiasts (911 purists) thought SUVs were for unwashed masses and soccer moms.
They thought Porsche was jumping on the the relatively new (at the time) premium/luxury german SUV bandwagen establised by the X5 and ML500 (GWagen excluded).
Once they got over that they became customers.
This..thing...on the other hand is a tasteless abomination. Aside from the badges and tail lights there's nothing in it that's inherently Ferrari.
Ferrari uses cars like this to test loyalty. If you want to get 'on the list' buying cars like this is one of the ways to do it, especially if you haven't spent considerable $ with them before.
I've heard about this in a clip with Jay Leno talking about why he's never bought a Ferrari [1]. It all sounds absolutely insane to me, but Ferrari buyers are a different breed I guess.
Rolex run a similar scam with watches. It’s supposed to prevent people flipping the objects in question which is important for anything with artificial scarcity.
Personally, I think a My Little Pony silhouette would look great instead of the Ferrari logo. It has a completely different vibe compared to the wild horse image
I suspect this car is more aimed at people who want a Tesla with a sports car badge rather than people who want a sports car. And I think that’s why most on here don’t like it.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
> If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
That’s why Porsche makes their SUVs which are really popular.
High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.
This is a very strange car for Ferrari to make. What people expected is a Rimac and instead they get a fancy electric Prius.
Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
This looks really good in that Blue color when the light is just right.
Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.
It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
Interesting fact from the page: "The lowest drag coefficient in Ferrari history, achieved through aero-styling convergence, active air shutters, and ride-height logic that lowers the front by 10 mm even while cruising"
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
I thought it was telling that the promo site leads with an overhead view of the car's shape, a perspective almost no driver or on-looker will have. If I was buying a status car, I think I'd be mostly interested in how great it looked from the ground...
At first I thought it was a Ferrari custom built for Jony Ive made just to his specifications. But once I saw the first image I could easily understand it was designed by him. It's a talent to be an industrial designer with such a clean recognizable style that it's like a signature, easily recognizable as to who it belongs to.
It’s the first Ferrari EV: they had to think disruptively and I really appreciate the courage.
Love the design IMHO, looking forward to see the street performances.
Kudos to Ferrari trying to stay modern with a collab with one of the best industrial designers of the moment. But this feels antithetical to Ferrari, it's bland and utilitarian where they should be channeling flair and evocative designs.
Bigger, because no one expects beauty from Fiat. That said, the Multipla was a bold and brilliant car. This one is only bold in the sense that “I can’t believe Ferrari allowed that to happen”. It’s kind of the Balenciaga of cars: will rich people buy just about anything with the right logo on?
The interior isn't offensive, but don't the dashboard air vents appear to kind of bolted on? Like, maybe they are super functional? But they look like an afterthought aesthetically.
You could stick a Door Dash car topper on the roof and few people would pick up on the joke. So the entire point of Ferrari is lost in this exterior design. Where are the wings and strakes and diffusers? It has a few holes, but sans that it's a slightly more swoopy two-tone Model 3.
Sad that the i3 concept didn't take off, I loved it, together with the i8 (if only that one had a larger engine...)
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
It’s a five seat nearly SUV despite Ferrari claiming it isn’t. It makes fake noises in sports mode like the other EVs, it seems to have only two features that come from Ferrari and that’s the quad rear lights and the yellow badge.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
Yep they do despite it seeming like an anachronism from the 1980s. I have a few car posters in my workshop because grown ups aren’t allowed to have them on their bedroom walls, at least according to my wife.
If the battery is under the passenger compartment, you're pretty much stuck with a sedan-derived coupe look. The performance better be super ultra special, otherwise Ferrari had no need to make a car that looks like that.
This is the car you will need to buy to get on the list to buy the Ferrari you kind of want - but not the Ferrari you really, really want, that will cost you a lot more.
love the interior, not sure how i feel about that front end however. "The lowest drag coefficient in Ferrari history" is not what i would have guessed just seeing the picture alone, so props to them on making this possible!
Ive is an overrated plonker and my first reaction is to wonder if all the serviceable components are glued in place.
Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.
This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
Porsche has a similar steering wheel mounted rotary switch. Traditionally it was on models optioned with the Sport Chrono package. They recently rolled it out to all new models over the past few years.
> Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel.
I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.
I wonder if some of the design is related to the car that Apple was designing, if Apple released an EV this is pretty much what I would have expected it to look like
If you like to show your car off once a month to friends, then sure.
But practically,
> start buttons
What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive?
> physical keys
So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.
Agree on first two, but vents on my Tesla kinda blow. Too weak where it needs to work (my face) and too strong where it shouldn't (stray wind on my knees).
$1.2M in Canada after provincial and federal luxury sales taxes. For a 5100 pound, sub-300 mile range, mid-performer with 23/24" wheels. All those louvres, ducts, and aerodynamics for a terribly inefficient EV. Disappointing. (edited because i had $1.1M as the final price)
I hate 20 inch, floating, glued to the dash tablets with such a passion. It cannot be such a huge monetary difference to have physical switches for the AC compared to this attention grabbing accident causing contraption that was never meant to be put in a human commandeered vehicle.
Yes, preach it! But … I think in fact it does make a huge difference economically. I don’t know what the bill of materials is, but imagine the difference between wiring into place (a) a touch screen, or (b) 40 physical controls.
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
Ferrari clearly aren’t doing it to save costs. I don’t think they’re doing it for principled driver-centered reasons, either, but more because the market expects it. Cars are appliances, and appliances are generally built to be sold (i.e., to look good) rather than to be used. Microwaves, washers, cars — the same for all of them.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
I also hate crappy car tablets. For context, though, according to the Ferrari CEO, they are 50% cheaper [0]. I'm not convinced that should matter on a premium badge car (or any car, given safety concerns), but that's for Ferrari's customers to decide.
Four wheel steering, active suspension, low center of gravity, 1050 HP...
The display & controls do look very nice!
I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).
> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.
Interesting idea, but ultimately not going to happen (or matter). I doubt the latency in that DSP Pipeline is below a millisecond, heck given the state of non-critical automotive Software it might a second.
Those rear tail lights don’t sit right with me. I know there’s probably some aerodynamic reason behind it but Jony, those aren’t the proportions that just work. Steve wouldn’t approve this. And I feel Jony was always partly Steve when Jony was at his best.That said the issue is the asymmetric black negative space below and above the red circles. This is mostly fixed if you get the Luce in black or very dark gray.
I mean it's neat but looks sorta.. halfway physical... still requires you to take your focus off the road and look at the touchscreen to know what you're changing and what the setting is.
There's also the metal handle to rest your hand on, which also acts as a target which you can find blindly, and from there you can find the correct knob by touch. You'll just have to remember the the third knob is the fan speed and so on. I imagine that you can use it without looking, and it seems to be designed that way. Also I'm pretty sure that the UI is replicated on the display behind the wheel so you don't have to look to see the numbers.
Oh wow, it’s even worse than I imagined based on those early images of the PlaySkool cockpit renderings!
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
It would be a great looking Hyundai but it is a dreadful looking Ferrari. The cost of such a car will be far higher than it deserves. Ferrari for me is synonymous with genuinely beautiful curvaceous cars that have a gorgeous, slightly old looking interior. This is not it, nor is it take Ferrari into the modern day.
LMAO, this thing is so ugly. It looks like a generic Chinese EV. Interior looks good, but the exterior is just a boat. 5.05m long, 2m wide, 5000lbs heavy.
Looks like a mix of the Jag Epace and the Mustang EV/Mache
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Is Ferrari serious with this? Are they trying to commit brand suicide? What in the world is going on with all of these large companies doing the absolute stupidest possible thing lately?
I once asked HN why EVs look funky and many people responded with “oohh no they don’t what are you talking about”. Tell me now if this looks weird or not.
The way I'd phrase your last sentence would be: "It's NOT a Ferrari."
That's the whole problem. If you told me this is the latest Chinese luxury EV, I'd shrug my shoulders, say "hm, not bad" and "not for me," and move on.
Wow. The only way I can describe this is as a bastard child of Apple and Rolls-Royce, and therein lies the problem. This doesn't feel like a Ferrari to me. Someone getting into a Ferrari wants to feel like they're trying to tame a beast, not being pampered in a Rolls-Royce.
Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!
Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.
So they have an app specifically for this car and not a general app for all Ferraris? What are the chances it is a good, usable app? What are the chances it's loaded with trackers?
This sounds kind of fun. It’s curious they weren’t allowed to drive though..
> But I can say that the Torque Shift Engagement system — which gives the driver five power levels on the right paddle and five engine-braking levels on the left — is one of the most intriguing ideas I’ve seen in an electric car. It doesn’t simulate gear changes. It creates an entirely new torque language controlled by the driver, introducing an active decision-making element to trajectory management that sounds like it could restore the kind of driver engagement that many enthusiasts fear EVs have lost.
Oh wow, sounds like some corporation BS if I ever read some. My EV works by pressing the gas pedal and the torque is right there - not sure what revolutionary new invention is required?
If you're going to drive this slowly you might as well buy a Tesla
I don't know why people insist on EVs being kind of ugly and boxy, but Ferrari had a chance to do better and didn't.
I think they are just falling into the same trap all other manufacturers do at first. They think the customer buying the EV is a different customer, who didn't like their other cars. So they make the techno-future mobile for a customer that doesn't exist.
Just make the same cars with an EV drivetrain, that's what the person who loves your brand but is in the market for an EV wants.
This is correct, but I really don't see why Ferrari would care.
And when you're not going the speed limit on regular public roads here's plenty of "driver engagement" to be had going too fast round tight corners (hopefully on a track, but we can't all be perfect ;)) regardless of whether there's some weird obfuscation between you and the actual mostly flat torque curve of the electric engine as long you build good suspension, body stiffness, put decent tires on it, don't make it too heavy etc.
I would love Lotus to make another road legal go-kart and slap an electric engine in it.
The car manufacturers are well aware of what their vehicles achieve in real world usage.
It would be trivial for them to give and prospective buyer indicative ranges for any particular geographical area.
The actual number of the EPA range is imaginary, yes. But it's useful for comparisons.
But if we're talking about comparisons between two vehicles, the vehicle with a 122kWh battery and a 280 EPA range will go less far and is much less efficient than the vehicle with a 84kWh batter and a 300 EPA range.
Unsurprising, for a Ferrari. I suspect it's designed for performance and not efficiency. Atrocious mileage is par for the course in this segment (see the Veyron)
For roughly 17% of the price.
And it looks the same.
What an abomination!
(You can probably find similar Chinese EVs that also outperform similarly.)
Apparently they're aiming to produce about 2500-3000 Luces (Luci?) a year, and they're building about 14,000 cars total annually. So not too many in keeping with their scarcity strategy. That has worked great for them so far, but I doubt they can replicate it with the Luce.
Previously it had been known that Jony Ive was working on the interior of this car, but it seems his firm is responsible for the exterior as well[0].
> LoveFrom was given the creative freedom needed to define the design direction of the project from the outset, translating this design language into an authentic Ferrari experience.
[0]https://www.ferrari.com/en-US/corporate/articles/ferrari-luc...
Fortunately everyone will laugh and cringe, the usual car "journalists" will bite their tongues because they don't want to lose access, time will pass and it will be forgotten because Ferrari can afford to make these mistakes ( for now.. )
someone wrote it, someone performed it, someone mixed it, someone approved it, someone developed marketing for it, someone helped get it on shelves, and then someone played it.
There were plenty of points along the way where the disaster could have been averted.
https://en.wikipedia.org/wiki/Hyundai_N_Vision_74
It's doubly a shame because Jony actually owns one of the all-time most beautiful classic Ferraris – the 250 Europa. I was hoping they'd do a modern re-imagination and revival.
https://www.ferrari.com/en-EN/auto/250-europa
The interior is very nice. The rest of Ferrari can hopefully borrow from this.
It’s the outside I don’t like. I don’t hate it… just looks like it could be a Kia EV.
If you’re goofy enough to buy a Ferrari I expect you want people to really have to see that you’re driving a Ferrari.
by the time this depreciates the Kia might hold better value
For me it looks like a nice “car” and I was shocked to see it was an Ive doing because I associate with him rather designing things for the sake of designing things far from reality and real world usage. Looks like he learned after all.
$650k is a fine price for a Ferrari, but not one that looks as plain as that.
Be careful not to take the Jaguar road for there is no coming back.
https://imgur.com/a/fsvO5G8
Then the Ferrari image loaded. Wow.
It really is a game of spot the difference. A difficult game.
edit: I don't want to reduce hypercars purely to their "Wow!" factor, but a huge huge part of their value is definitely the feeling they evoke when you see one out of the corner of your eye and your head snaps around. This Leaf/Luce side-profile similarity is completely antithetical to that "Wow!" factor.
Long live the Ivesmobile.
This car has absolutely ZERO life to it for any manufacturer, much less a Ferrari.
God, Jony Ive is such an insufferable person.
I honestly like Ive as a designer, but dear lord.
I spotted probably the only cybertruck in Taiwan the other day. It was waiting to turn on a busy road, and people were jogging over to take a picture of it. "Woah cool! Awesome! Handsome!" Lots of stuff like that being said.
People share ai slop cat pictures on Facebook.
There's HN commenters, there's the subset of HN commenters smugly criticizing all the very obvious flaws of things like this... And then there's just the entire rest of the world which simply does not give a shit.
Everyone then complains that the automakers aren't making what they want... But the blame isn't with the manufacturers, the blame rests with consumers and how mindlessly apathetic they are to... basically everything.
Fun fact: The original company was founded in 1930 in Turin as "Società anonima Carrozzeria Pinin Farina". "Pinin" means the youngest son of the family, and Farina is the family name.
I like the handles on the interior display
In other words, they made an EV do wroom-wroom?
This is absolutely not a car that screams "Ferrari" though.
Even if this car had been the most beautiful object ever crafted, it would have faced an “EV bad, should be 12 cylinders” reaction.
Even if it had been the fastest or efficient EV, since that would currently be achieved through extreme aerodynamics, it would have been burdened with “that’s a moose, kill sir jony”.
Since it’s not the fastest EV, it gets compared unfavourably to a discontinued car from a discredited kleptocrat, or more reasonably with a Rimac. One of those nobody with 600k to blow on a car would comparison shop against (and they probably have a few in their garages anyway), the other they’re probably on the waiting list for or looking for used, and the Luce will fill in the gap nicely whilst they wait.
Keep huffing and puffing. Me? I’ll wait until some driving reviews emerge and in the meantime applaud Ferrari for stepping outside their comfort zone. This is undeniably a huge risk for them.
Again, a heritage brand ruined by an obnoxious, pesky iPad like display that has no business being in a Ferrari.
The front profile is hideous too.
But starting at $600k for that?
It's clear they'd like to have a Lamborghini Urus like sales success that's not exactly a traditional style Ferrari but this thing seems like a total miss.
But Ferrari being who they are they'll do the same scummy crap of making dealers and customers buy the turd if they wanna get an allocation for the next highly collectable supercar.
iFerrari XS
It's 140% better than the previous Ferrari Enzo
And 20% thinner
With a brand new Magnesium case
It's the fastest Ferrari we've ever built.
Range up to 10 Km.
Presumably the range is only a few KM, since Ive said, "You don't want a bigger battery."
And after ruining Apple's computers for years with his POS keyboard and embarrassing emoji bar, he's all about "tactile controls" now? Or was that the will of someone who ISN'T just a pompous hack?
Oh wait: Someone pointed out that there are KNOBS on the steering wheel. So there are wheels on a wheel. That has Ive all over it.
The design though, it seems very... uninspired? It has hints of throwback in the design, but imo it does not have the look of luxury or sports car.
Really hard to grasp who would want one (I'm too far down the wealth ladder to understand how the rich think and work), but that's what stood out to me initially.
I'm glad more and more manufacturers care more than exterior looks, but focus on interior, esp on technology side.
We want your car, but electric.
All people want is an electric Audi allroad. Instead, we get an e-tron.
All people want is an electric V90 wagon. Instead we get a polestar.
All people want is an electric Jeep Wrangler. Instead we get "Recon EV".
The reason for this is that the incumbent manufacturers understand clearly that the electric versions would completely eclipse the ICE models and their existing investments in design and tooling would rapidly diminish.
... and so, all of the eInitiative, iMobile, TronCars ... it's all a desperate (and lame) attempt to continue selling the ICE line and grow marketshare with the addition of the electric car consumers.
It's a nice idea and it won't work.
Ultimately the probably should've gone with SUV tho - it's what people buy and looking at interior it what should've been - mass produced, luxury, performance car for everyone.
p.s. Car ethusiasts suck and nobody should listen to them. All they want is v8 manual from 80s with all the "character" which means it's impractical, unreliable and just terrible in every possible way, except the looks which you know what sort of buyer appeals to.
I was generally with you until those lines.
Car enthusiasts are as varied as cars themselves. Whether it's F1 lovers or the V8 manual lovers (an experience to appreciate but I didn't care to own), the MX5(Miata) lovers, the offroad lovers or the lovers of classics like VW Beetles and Mini's or more esoteric cars.
There are dreamers who read the latest car magazine and fantasize about the latest Porsche, Ferrari or Mercedes S class.
Everyone has an opinion and unsurprisingly electric vehicles are a hot topic right now. You will get a range of both rational and emotional responses, depending on whom you speak to.
To derisively state "they suck and nobody should listen to them" is unreasonable.
Luxury car makers should look to handbags for inspiration. If Ferrari wants to expand the market and reach new customers they shouldn't be making something that looks like an upbadged BYD.
It's like if Hermes started making a Jansport backpack, absurd. Instead they sell lower cost, but still premium designs like the Picotin. The Lamborghini Urus might be one example.
Interesting product advice you have to offer. Who do you think is the target market for expensive Italian sports cars, if not “car enthusiasts”?
lol most of them posers with money.
Lambo's 60% of sales is an SUV.
I'd argue there's certain brand toxicity in their cars.
The Jaguar redesign / rebrand has been a complete and utter disaster! A 97% drop in European sales. That’s not a misprint - 97%!!
No one would call the cybertruck a success either.
This design is a massive mistake for Ferrari. Looks at Porsche’s first electric, the Taycan. I can tell it’s a Porsche as soon as I see it. Look at Lamborghini- looks like a Lambo. Look at this car - looks like a Volkswagen. This is going to be a bomb.
Car hasn't even been released.
You can't argue Cybertruck isn't an icon. IIRC it's in top 10 for notoriously critical Doug Demuro.
EVs, by contrast, feel more like appliances meant to be used and enjoyed. And there will always be a more advanced model coming out just around the corner.
They've kind of hinted at the fact that this is meant to be more of an appliance than other models, with a more accesible price:
> “We were excited about a five-seater car that was flexible, versatile and inherently luxurious,” he tells TopGear.com during an exclusive walk-round. “Of course, the price point means it’s exclusive but it’s more accessible and relevant. That’s a new paradigm, and also the biggest challenge.” He gestures to the roof-line. “Imagine how much easier our job would have been if we’d been able to pull this point down two inches.”
Although I suspect the price will still be very much out of my range, there may well be some wealthy buyers out there who would love to have a Ferrari as a family sedan. Look at the success of the Cayenne - something that a lot of people snubbed their nose at initially. Honestly if I had the means I would be much more interested in this than any of their other cars. I'm definitely in the cars-are-meant-to-be-driven camp.
Edit: oh the estimated price is $640k. Yeah I don't think it will sell well at that price - though I also don't pretend to understand the market for super cars or the motivations of super car buyers.
The real beef was Porsche enthusiasts (911 purists) thought SUVs were for unwashed masses and soccer moms. They thought Porsche was jumping on the the relatively new (at the time) premium/luxury german SUV bandwagen establised by the X5 and ML500 (GWagen excluded).
Once they got over that they became customers.
This..thing...on the other hand is a tasteless abomination. Aside from the badges and tail lights there's nothing in it that's inherently Ferrari.
1. https://www.youtube.com/watch?v=rjE6kbDdPzM
Compare that to the next car on the list, now that's thrilling.
https://www.ferrari.com/en-EN/auto/849-testarossa
Emission regulations I'm guessing.
For the vast majority of people, a Ferrari is something aspirational. But for those who can afford one but would rather have “normal” car, this might appeal. It has the form of something practical while still signalling wealth.
Before now, that generally meant those equally-ugly but for different reasons 4-wheel drive and SUVs.
If you view this as (for example) something for rich mums to take their kids to school in, then it makes a lot more sense.
At least that’s the demographic I think they’re quietly going after.
That’s why Porsche makes their SUVs which are really popular.
High end luxury brands should technically be able to serve both upper-middle and top end at the same time. The important thing is the products are good. And if they aren’t some Chinese or other brand will do it. The age of choosing between a couple 100yr old car companies might be ending soon.
Maybe it is really a functional prototype, but Ferrari as a company does strange things. They live off of their name brand, but they make buying and owning their cars a pain and frankly I don’t think they are very high quality compared to what other car makers in their price point are doing.
Otherwise, I think this car has a lot of excellent new tech in a package that just won't get the motor(s) firing for most people - especially at a 650K price point.
It's a shame they couldn't figure out a way to make the shape look a bit more sporting. Who cares about practicality when you're driving a ferrari?
I guess not having large air intakes and generally a slightly larger frontal area helps with that (the coefficient of drag is always multiplied by the area, so this might not be the most aero Ferrari ever, that's a different claim).
A less worthwhile point: Especially especially low drag, when people don't drive it.
Wow. It's a Ferrari and the top things about the car is how the lights shut off. Way to go Ferrari.
Ive's work is bubbly symmetric bland crap.
Then again the uproar might be the point of the experiment.
Edit: As an electric Ferrari family car it’s not too bad imo. Making it look like a mid-engine v12 would be silly, since it’s not that.
I personally feel like it looks like a disposable tech hardware product, but to each their own. I'm sure a lot of people will love it.
I scrolled further and saw the front of the car, and now I get what the comments meant. Holy moly. That‘s worse than the Jaguar rebrand on my scale.
It would have been trivial for Ferrari to just make their classic style but now, electric! And it would have been full of compromise.
Ferrari has made, in their opinion, the best design for the constraints and challenges of an Electric Vehicle. 4 motors, battery, human.
Good for them for putting real effort into it. And not just making a cash grab.
[0]: https://web.archive.org/web/20260216163304/https://www.ferra...
Man, I miss the 90's. Best decade for electronic music ever.
"Hmeep!"
Ferrari horns are in my opinion legendary wonderful toots. And I'm troubled that this car offers very little "Ferrari" while sitting atop its brand.
You could buy a V12 Ferrari at that price, if a Ferrari is what you want. Or a Rolls Royce Spectre if you want something quiet and luxurious.
Interestingly enough the i3 and i8's carbon structure helped the G11 & G12 (short and long wheelbase BMW 7), the G14/G15/G16 (BMW 8 series) and the F91/F92/F93 (BMW M8) shed a lot of weight.
But for the newer version of the 7 series don't use that structure anymore, as the weight savings are nullified by the battery pack.
It's just a powertrain change why mess up all the styling.
I’m not the target market for this and never will be but nobody is going to make a poster of that for a teenagers bedroom. Yuck.
I think that's the key. This is meant to go up against the Lamborghini SUV and its ilk: a vehicle for the very wealthy who don't really like cars but have to mark their status in everyday interactions. It will sell well.
Do people still do this tho?
Though it's more common to see smaller framed art, and model cars.
https://www.journals.uchicago.edu/doi/abs/10.1086/731812
I'm pretty sure they realize perfectly well how ugly it is.
https://www.youtube.com/watch?v=K-o0r2zSgCE
Do you know why no one has ever put rotating switches on a steering wheel face before? Because it requires two fingers to operate the switches and thus taking your entire hand off the wheel. Those knobs and switches might as well be in the center console because it takes a similar amount of effort and diversion of attention to operate.
This looks like a car designed by someone who's never driven before. Did the early prototypes feature bubble domes before they were forced to tell Ive that won't work?
https://newsroom.porsche.com/en/press-kits/taycan/Die-Driver...
I hate this car as much you do, it looks like a vape cartridge on wheels to me. That being said, there are F1 cars with rotating knobs on the steering wheel. Different category and all, but still worth it to point out.
It's galling to see pompous, no-talent douchebags like Ive continually held out as some kind of innovator.
This is totally impossible to read without hearing it in Ive's soothing voice.
But practically,
> start buttons
What is a difference from switch on button on laptop? How do you tell the car, that you are ready to drive?
> physical keys
So when your phone will not be working, are you walking home? I like physical keys because it does not create dependency on single artifact and thus single point of failure.
Edit: I do love the analog buttons in the interior though. I despise those big screens with all the controls, and no tactile feedback.
Just saw it and wow, that's an accurate description. Gone is everything that makes a Ferrari a Ferrari
Typo on the Ferrari website...
I believe another motivation for manufacturers is that they can turn the car’s UI into a software problem, which from a human-centered design perspective means that they can throw it in the trash and never spend a dime on it.
The design exterior looks glued together from more interesting electric cars, so no surprise the interior does too.
EDIT: I just learned that Jony Ive did the interior. Further proof that without Steve Jobs goading him, Ive is just a stylist.
[0]: https://www.thedrive.com/news/touch-controls-are-50-cheaper-...
Unbelievably ugly stance.
The display & controls do look very nice!
I love how they found a way to make the sound provide real feedback. I wonder if the cabin gets feedback faster than the speed of sound in air would travel, that would be neat. I'm skeptical they kept the loop fast enough to beat speed of sound in metal though (5000~6000 m/s for steel).
> The Luce’s sound system doesn’t generate artificial noise. Instead, a precision accelerometer mounted at the center of the rear axle captures the actual vibration of the rotating electric components. That signal is then filtered, equalized, and amplified — essentially working like an electric guitar’s amplifier. The result is a sound that’s rooted in the real physics of the machinery, not synthesized from a speaker library.
https://electrek.co/2026/05/25/ferrari-luce-first-electric-f...
Parsimonious product design with IMHO out of date conception of what's "cool". I think Ive is pretty washed up at this point.
I don't think that really solves much?
The body lines? What body lines? I’m a vocal critic of derivative design, but this space egg usually is little more than a Junior Study drawing at best. It’s so bland it might as well be still made of clay.
I’m not being unfairly harsh here, there’s a huge tradition of sorting a car’s emotional response - yes, Countach being a prime case study - but I get more “This is interesting” from the latest Prius than anything with this design, in parts or taken as a whole. I can’t be alone, and I suppose the reactions will be savage. I am kind of giddy thinking about what some of the more crude phrasings might be from the likes of Clarkson or Harris.
This is a design for the Super Yacht club. If it was a concept car for a Chinese knock off of a Honda, it would be rightly panned at first sight. Was it designed on a first generation Macintosh?
It has no character whatsoever. The interior looks like patio furniture intended for a retirement home. To call it a failure is not quite right, because sometimes things like the Pontiac Aztek have coherent thought and risks involved. This has none of those things. Mayo on white bread with a glass of room temperature tap water.
In a strange way I love it because it might as well be called the Ferrari Hubris. Just…wow…
Can't believe they are asking 600k for this thing.
It is almost like Ferrari is trying to punk its customers.
Ps. Everyone is hating it on FerrariChat
Maybe there's a reason why I'm not a designer.
Even the color they chose for the reveal speaks to me like "rich luxury car without personality"
the phone screen shots show a pathetic 270km range...
The interior is head and shoulders the best I've ever seen in a car too.
Might not look like other Ferraris, but why should it? It's NOT like other Ferraris.
The way I'd phrase your last sentence would be: "It's NOT a Ferrari."
That's the whole problem. If you told me this is the latest Chinese luxury EV, I'd shrug my shoulders, say "hm, not bad" and "not for me," and move on.
For a Ferrari however it's horrendous.
Don't get me wrong, it's a stunning car. But I miss the screaming reds and yellows most of all. And the interface, polished as it is, feels almost too intuitive. Ferrari shouldn't feel effortless!
Now, if this were badged as an Apple car with a sticker price under $100k, we'd be having a very different conversation.